Cmendezblog

Why I Chose On Cloud I chose to focus on On Cloud because the brand has been showing up everywhere lately not just in running circles, but in fashion TikToks, airport outfits, and casual lifestyle posts. I first heard about On from a friend who’s a serious runner, but I’ve recently noticed that tons of non-runners are wearing them too. That crossover from performance to lifestyle made me curious to dig deeper and see how On is using social media to grow its presence.  Background on On Cloud On, or On Running, is a Swiss athletic footwear and apparel company founded in 2010. Its core innovation is its patented CloudTec® cushioning, which promises a unique feeling of “running on clouds.” Initially geared toward performance runners and athletes, the brand has now carved out a new space in the athleisure and lifestyle market, appealing to everyday wearers, frequent travelers, and even fashion influencers.  Their value proposition is built on three pillars: comfort, performance, an...

How Hyundai and Amazon Translated Slang into Sales  I stumbled upon the Hyundai x Amazon "SLANG" ad (https://chatgpt.com/c/67f88527-e024-8009-8fa0-2438128a6b08#:~:text=Amazon%20%22SLANG%22%20ad%20(-,watch%20it%20here,-)%20while%20browsing%20YouTube) while YouTube browsing, and it immediately stood out to me not just because it was funny and engaging, but because it used humor, Gen Z slang, and an incredibly unlikely partnership to deliver a strong marketing message. A marketing student and lover of a good, creative campaign myself, this was the perfect opportunity to dig into what made this campaign tick. The ad is part of a marketing collaboration between Hyundai and Amazon, where they use trendy slang terms like "Sus," "Let me cook," and "Chat" to describe elements of the 2024 Hyundai Kona. But under the humor is a real business model that indicates a shift in the manner auto brands are reaching young buyers and how tech giants like Amazon are ...

 Hello my name is Connor Mendez. This is my first year here at LB. I think I want to focus more on business marketing for my degree. So Im looking forward to this term and the things we learn. Most interested in about learn all the different ways we can market a product the good and bad. Something Im very passionate in is baseball, Im actually on the LB baseball team.